Comments on: Another affiliate program closes with no notice

By: admin

admin — Thu, 08 May 2008 17:04:58 +0000

hi
I didn’t realise they had ceased trading, I can understand that when a company goes under there is nothing you guys can do and to be fair the last two program closures weren’t from affiliate window (my moan wasn’t directed to you guys ). It’s just annoying when some programs give absolutely no notice when in some cases they can.
I appreciate the response
Dean

By: Kevin Edwards

Kevin Edwards — Wed, 07 May 2008 22:49:24 +0000

Hi there,

Having a large number of SME clients on board there is always the possibility an advertiser will cease trading.

In this event what other option does a network have but to ask affiliates to suspend links immediately? I appreciate this isn’t ideal but is often an inevitability.

Affiliate Window has a strong tradition of paying our affiliates even in the event of an advertiser failing to pay us. We also act as a financial buffer enabling us to be the only major UK network to pay more regularly than once a month.

By: Nadeem Azam

Nadeem Azam — Wed, 07 May 2008 18:07:30 +0000

It’s preposterous that this still happens. It’s often lousy advertisers that close down without informing the network or their affiliates. The solution is for networks to take a serious deposit from advertisers so that, even if they do remove their tracking pixels and refuse to pay affiliates as of immediate effect, as least the networks have a wad of cash to share out to their affiliates for the inconvenience. Another possibility is to have a water-tight contract and to sue advertisers that do this.

This kind of behaviour from advertisers is damaging affiliate marketing and contributing to the success of contextual ad networks like Google Adsense where the issue does not occur.